Branding multi-passions in one business is a challenge for many of us multi-passionate creatives, so here’s a look at different ways to blend multiple passions into one brand.

Clarity is incredibly important in business, and it’s also, annoyingly, incredibly difficult to get to.

Being clear about what skills you have, is often the challenge for multi-passionate creatives, as we have many, right?

This kind of business clarity is a personal journey. It takes looking within, really looking deeply within, putting blinders on, and shutting off your rational mind for a bit.

Figuring out how you can brand your multi-passions into one brand, is ultimately about knowing yourself, and allowing yourself to take a road less traveled.

There is no textbook where you can look up the answer. You’ll have to try-adjust-try-adjust-try and so on.

It might be a comfort to know, that business isn’t about you. It’s about helping a group of people.

Your niche can be your multiness

Unlike most advice on finding a niche you’ll hear, I don’t believe you want to have a niche that is too small. The idea that your niche is people of the same age, marital status, the same income, the same looks, etc., is not realistic in my view.

For example, I’ve had clients from Switzerland, Italy, Texas, Washington and other places. Certainly not the same demographics.

They have also had different professions, from a math tutor, and business owners, to a child psychiatrist. Some have been single, and some have been married.

To find a niche, in my opinion, it’s more about looking at shared beliefs and values, shared dreams and goals. And the challenge or problem they have that you can help with.

A really great inspiration for this view on a niche is Thebrand-stylist Fiona Humberstone. She’s a brand stylist and her clients are designers (garden, graphic, interior, website), photographers, hotels, and restauranteurs.

That’s quite a big customer niche, and within branding, she talks about a lot of things, but also topics related to being an entrepreneur.

What is the work you like doing every day?

If you decide to go down the unsure and less traveled road of becoming an entrepreneur, I presume it has something to do with a fire in your belly about something.

You want to enjoy work, and not have to fit into a small mold every day when you’re not that kind of person.

So, what is the work you want to do every day?

It’s about the work.

There are a billion ways to build a successful business today, and like Marie Forleo says in the quote, your unique set of skills, talents, and experiences is what you can use to create a truly unique business that sets itself apart in a crowded marketplace.

You can be known for having really quirky, mad, colorful aesthetics, so people instantly recognize your brand, purely by the marketing material.

Within a business, there can be several ways you help your customers.

You can offer more than one service or product if there’s a common thread to them - ex. same values, aesthetics, or maybe you have different products that help customers achieve the same goal ( more customers in a business, let’s say).

People learn in different ways, so don’t be afraid to mix visuals, video, written word (E-books), or audio, if you can blend your interests that way.

It’s less about having 1 or 5 passions, but how you communicate the solution to the problem your customer has.

If you’re not sure who your customer is, try and think about who you’d like to be your customer. Who is the person you’d feel really inspired to help?

Next, see if you can find connections in your passions or interests.

Examples pulled out of a hat:

Singing, web design, and self-care could be a brand where you help singing teachers build a website and ways to look after their bodies. You could brand those multi-passions into one business.

Painting, cooking, and dog walking could help dog owners serve healthy food for their dogs and you could use your paintings as graphics on your website.

I’m making these up, and they are examples of ways to think about new and unique ways you can help someone who has a problem you can solve.

My multi-passions and how I blend them.

• Creativity and the process of creating.
  I’m obsessed with the process of creativity and business. I believe that how you work matters. Kaizen small steps, practicing self-love, and compassion, are at the core of how I work.

• Sustainability and sustainable solutions
  I like long-term solutions. My creativity coaching is about helping my client find a personal process that works for her, after our time together. This is why I introduce kaizen philosophy and self-love and self-compassion as creative tools.
  I like quality furniture and clothing made, as sustainably as possible, of natural materials and in a quality that lasts a long time.
  

• Small businesses
  I love how a single person can create a profitable business by using her skills and creativity. I’m a fan of individuality, simple user-friendly website design, and I’m a massive fan of Mary Portas’ “Kindness Economy”.
  

• Photography
  I have loved visual communication and photography since my teenage years, but am only now taking photos. I have had to allow myself to be a total beginner, and once I realized I actually prefer photos that are real and imperfect, as opposed to pretty and perfect, I actually enjoy the process more.
  The photos on this website are mine, and clearly amateurish, and that’s ok.

I help my coaching clients with understanding their own process and find ways to infuse self-kindness and small steps into their creative process.

I help some clients with brand clarity and making improvements to their websites. Because of my many interests and experiences, I have a unique understanding and perspective and can help in a variety of ways.

Want help with your own personal creative process?

Hop on over to my contact page and let me know in the form what you need help with. I’d love to help you build your own creative process.

If you found this post useful, I’d love for you to get my emails too. That’s a place I share most of what is going on in front and behind the scenes.